When is a potato more than a potato? When it’s a celebration! Earth Fresh Foods approached Orange Keel to provide naming and package design for this new prepared meal experience. We coined the name Celebratoes and since launch Earth Fresh fans have been celebrating the potato!
Following on the heels of its successful Celebratoes launch, Earth Fresh asked Orange Keel to apply creative thinking to the company’s brand essence and expression. Mining the experience and insight of the company’s key employees, Orange Keel created a highly-relevant brand experience enabling the company to establish a solid and sustainable emotional connection with its various stakeholders.