Carrying on with the story of a great year so far I couldn’t not mention how delightful it can be to work with clients who are willing to stick their necks out a bit. We all know it’s tough to get noticed on shelf (in fact anywhere) in today’s crammed marketplace. So when you find a client who gives you some real leeway with product naming you want to do your very best. Again working with my design partner Michelle Luk, we created the name for this line of superior Canadian flax and Michelle provided a breakthrough packaging approach.
Watch for it on your supermarket shelves and when you do see it … buy THiS!