Small potatoes? Not so much.


More great collaboration with Orange Keel. Learn more about Earth Fresh at

More great collaboration with Orange Keel. Learn more about Earth Fresh at

When is a potato more than a potato?  When it’s a celebration!  Earth Fresh Foods approached Orange Keel to provide naming and package design for this new prepared meal experience.  We coined the name Celebratoes and since launch Earth Fresh fans have been celebrating the potato! 

Corporate Branding

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Following on the heels of its successful Celebratoes launch, Earth Fresh asked Orange Keel to apply creative thinking to the company’s brand essence and expression.  Mining the experience and insight of the company’s key employees, Orange Keel created a highly-relevant brand experience enabling the company to establish a solid and sustainable emotional connection with its various stakeholders.

Delivering for Critical Path Express

 To differentiate your offering in a commoditized market poses a real challenge so when the courier company Critical Path Express found itself struggling it asked Orange Keel to elevate its brand presence.  Through insightful interviews and information gathering, we uncovered the stories that genuinely set Critical Path apart and justified its tagline “Anything. Anywhere. Anytime.”   These stories are told visually and verbally through the company’s website, vehicle livery, publications and marketing literature.  All designed by Orange Keel and written by DKW.

Our approach with Critical Path was based upon our insight that in many cases a company’s stories are as, if not more important, that its products.  Where Critical Path genuinely differentiates itself in the courier market is in its willingness to say yes.  They truly believe in their stated vision of Anytime, Anywhere, Anything.

So Orange Keel dug into the archival memories of Critical Path personnel to uncover stories which legitimized the company’s claim.  You can read several on the site but just to entice you here’s just one example that shows how Critical Path can even deliver a musical experience!

Visit  to see more of our work

Visit to see more of our work