Enhancing brand impression while working at Cossette.
Brand standards and client communication.
Private label packaging and retail global strategy while working at Watt International.
Director of Marketing Communications for both Canadian and U.S. Divisions.
Creator of Brand Clarity workshop.
Brand Clarity is a flexible brand- and brain-storming exercise designed to uncover the most relevant and compelling story for a product, company, or individual. It enables you to make a critical emotional connection with your stakeholders.
Reinventing Chateau des Charmes for a new Millennium in collaboration with Fish out of Water Design.
Redefining a sustainable green position in flooring.
Bringing new growth to an innovative food company in collaboration with Orange Keel Design.
Bringing brand clarity to a unique microbrewery & product concept.
Writing copy to move product and enhance connection.
Chartwell Retirement Residences attract new residents by making clear that life doesn't end with retirement.
Telling the Higgins & Burke tea story with imagination and fun in collaboration with Pigeon*.
Rewriting Critical Path Express' website (www.criticalpath.ca) to tell a truly differentiating story in a commoditized market in collaboration with Orange Keel.
Radio commercials sell the fun and durability of the Fujifilm XP10 camera in collaboration with Fish out of Water Design.
Product naming to leverage history and create buzz.
Irving Paper's kittens grow some claws with the new Tiger Towel in collaboration with Pigeon*
EarthFresh Foods launch the celebration of the potato with Celebratoes in collaboration with Orange Keel.
Working in collaboration with Make* Branding and Design we helped this flax producer create a name which encourages people to buy THiS!
Writing copy and designing websites to motivate connection
Consultant, facilitator and collaborator with leading design agencies.